- StraightUp Original
- Posts
- 🔌 How Beyonce makes YOU better at your craft
🔌 How Beyonce makes YOU better at your craft
It's about being revolutionary 🧨
Shaunda Head
December 28, 2024
In partnership with
👋🏾 Okay Friends. I actually hadn’t planned on an email this week after the ‘Best Of’ post from last week but, listen…we gotta have a quick word about Beyonce 🤠
How being a StraightUp Original™ helps artists 🔑
4 brand values that catapulted Beyonce to peak you gone learn today status📓
The cost of not following your dreams🔥
Post Malone’s contribution to Cowboy Carter 🎵
Today’s email is sponsored by PodPitch 🤩
Are you a StraightUp Original™ newbie?? Join over 2K+ other brand owners using (pop) culture for market research 📺 Subscribe here to get the free weekly issue.
🥰 IN PARTNERSHIP WITH PODPITCH 🥰
Get Your Team Booked on 3.8 Million Podcasts Automatically
It's 2025. Want to finally be a regular podcast guest in your industry? PodPitch will make it happen. Even the beehiiv team uses it!
The best way to advertise isn't Meta or Google – it's appearing on podcasts your customers love.
PodPitch.com automates thousands of weekly emails for you, pitching your team as ideal guests.
Big brands like Feastables use PodPitch.com instead of expensive PR agencies.
📣 THE MANIFESTO 📣
These are the House Rules! Get into it.
And when you’re ready…memorize it so you know its real!
I AM A STRAIGHT UP ORIGINAL™.
I am unapologetic in my beliefs and obedient to my gifts.
I do everything with intention because I am passionate about my assignment.
I cannot stand cookie cutter…I value MY story.
And I do not ask permission.
I control my own narrative.
🔑 MAJOR KEYS 🔑
We’ll keep this one short and sweet because I’m still in holiday mode 🎁
But, YES…I cried watching Beyoncé’s halftime show 😩
In fact, I’m always overly emotional when I watch an artist completely in their zone. As a creative myself, it will always move me.
ALWAYS.
So I just wanna leave a few tidbits with you about how Bey has evolved into a once-in-a-lifetime artist by continuing to live the StraightUp Original™ lifestyle every chance she gets.
It’s a way of living, a way of working, a way of…well…art-ing.
😍 A WORD FROM OUR SPONSOR 😍
Ready to master marketing like the pros?
Subscribe to Masters in Marketing by HubSpot and get:
🏀 Exclusive stories from brands like the NBA and Oatly.
📚 Easy-to-digest tips you can act on today.
💡 Fresh ideas to elevate your next campaign.
📓 BEYONCE 📓
Beyonce performs during the halftime show for the game between the Baltimore Ravens and the Houston Texans on Dec. 25 in Houston, TX / Julian Dakdouk
In her Netflix Christmas halftime show performance, affectionately dubbed the “Beyonce Bowl”, she displayed everything and everyone who is never included and always told ‘no’.
Everyone and everything that still exists, even when ignored.
Opening your eyes to the things ignored has become her manifesto…
Lowriders + cowboys.
Black women singing country.
Juneteenth celebrations.
HBCU bands.
A halftime show done in full marching band style…using the entire field, baby!!
And her child living in her legacy while she’s still here.
If I had to guess, Beyonce’s core brand values probably include:
📌 Never taking no for an answer.
📌 Attention to fucking detailllll. Which by default requires uber extensive layers of knowledge about the subject matter, btw.
📌 Intention. Intention. Intention.
📌 And controlling her own narrative. Beyonce’s brand will always speak last.
You can speak on her, but in the end, it just goes into the void. You will always be proven wrong and in turn, add more fuel to the brand.
It will only grow bigger and more steeped in her values, because of it.
You don’t have to love her or like her, but hey, the gift is the gift, and it goes beyond singing. No matter your taste in music, if you’re a creative (or creator!), studying her art will make YOU better at YOUR craft.
Don’t say I never told you nothing!
It’s not about being perfect. It’s about being revolutionary.
🔥 YOU’VE GOTTA SEE THIS 🔥
A clip that made the rounds this week that you must take with you on your journey.
Steve Harvey always has a good word for us artists, creatives and small biz owners. And he’s got the experience to mean it.
Press Play ▶️
TLDR : Do the thing you were born to do.
🎵 ISSA VIBE 🎵
If you’re gonna be coming up with dope ass ideas and strategies, you’re gonna need some dope ass music to inspire you! Here’s a tune that I’ve got on replay this week.
One of my (many) faves from Beyonce’s Cowboy Carter. Get you somebody that’ll look at you the way Post Malone looked at Bey during this performance!👇🏾
🪩 KEEP THE PARTY GOING 🪩
Need help bringing your whole self to your brand?
You’ve got options 😊 Here’s how I can help!
Enjoying the newsletter?
Please forward it to a friend and tell them to lock in! 🤝🏾
Was this newsletter forwarded to you? Subscribe here to get the weekly issue.
Reply